As the leading car trading and mobility service provider in Central and Eastern Europe, the AutoWallis Group was looking for a professional partner to support its domestic marketing efforts in communication. AutoWallis Group, which is present in 16 countries, represents 24 car brands in Hungary, including brands such as Renault, Dacia, Opel, Alpine, Jaguar, Land Rover, SsangYong, Isuzu and BYD, whose entire domestic communication will be handled by Universal McCann and SUPER11 in the future. 

The aim of the cooperation between the two agencies is to offer relevant and complex solutions to emerging market challenges, thereby supporting the fulfilment of the AutoWallis Group’s business plans.

The partnership between Universal McCann and SUPER11 provides an opportunity for both agencies to leverage their many years of experience in their respective fields and responsibilities and to put their most effective solutions at the service of the AutoWallis Group’s brands. Working with traditional and innovative brands, UM and SUPER11 will integrate the latest trends and technologies into the campaigns, ensuring that the AutoWallis Group not only responds to market challenges, but also actively shapes industry norms.

Orsolya Györke, Marketing Director of AutoWallis Group, said in connection with the announcement of the results: “Thanks to its significant growth in recent years, AutoWallis Group has now become one of the largest players in the Hungarian car market. To support our marketing communication activities, we need a partner with whose help we can also realize our ambitious plans.

“The conscious, sometimes painful introspection of the past two years and the changes that put people first in our organization have borne fruit. We treated the AutoWallis Group tender with special care and preparation in all areas. I consider it an extremely great professional success that Universal McCann and SUPER11 won this tender. From the beginning, we will strive to help all brands of the AutoWallis Group achieve their goals in an understanding, supportive and partnering manner, with outstanding professional strength.” – stated László Nink, CEO of IPG Mediabrands Hungary.

Universal McCann

Universal McCann Hungary is the Hungarian subsidiary of one of the world’s leading advertising agencies. In our office in Budapest, we work to provide our clients with innovative and effective advice, covering all areas of media. We currently provide services to such influential brands as Penny, Cofidis, and H&M. In our work, we pay special attention to data and its analysis, so that our campaigns achieve maximum efficiency.

www.ipgmediabrands.hu

 SUPER11

SUPER11 Creative Zrt. is a domestically owned full-service advertising agency founded in 2016, offering creative and strategic solutions in the fields of branding, campaign planning and digital marketing. Its experienced team manages brands such as SPAR, AkzoNobel and Maresi, supporting its clients with unique, result-oriented projects in effective communication and achieving market success.

www.super11.hu

AutoWallis Group

Listed in the Premium category of the Budapest Stock Exchange, AutoWallis Group is the leading integrated automotive retail and mobility service provider in the Central and Eastern European region. The AutoWallis Group is present in 16 countries of the Central and Eastern European region (Albania, Austria, Bosnia and Herzegovina, Czech Republic, Bulgaria, Greece, Croatia, Kosovo, Poland, Montenegro, Romania, Serbia, Slovakia, Slovenia, North Macedonia, Hungary) with retail and wholesale of vehicles and spare parts, service services, and short- and long-term vehicle rental. The brands represented by the group’s Wholesale business include Alpine, BYD, Dacia, Isuzu, Farizon, Jaguar, Land Rover, MG, Saab spare parts supply, Renault, SsangYong and Opel, the brands represented by the Retail business include BMW passenger cars and motorcycles, BYD, Dacia, Isuzu, Jaguar, KIA, Land Rover, Maserati, MINI, Nissan, Opel, Peugeot, Renault, SsangYong, Suzuki, Toyota, JóAutók.hu, and AUTO-LICIT.HU, while the Mobility Services Business is present in the Central and Eastern European market with the brands wigo carsharing, wigo fleet, Sixt rent-a-car. The AutoWallis Group is committed to providing its customers with the freedom of driving as a long-term partner with outstanding brands and solutions in the automotive industry.

www.autowallis.com | www.facebook.com/AutoWallis